![]() ![]() Rice ran the annual Miss Hawaii Tropic pageants from 1983 to 2010, which featured celebrity judges, including former US President Donald Trump – who, according to the New York Times, met his second wife Marla Maples when she was a contestant. Rice kept framed photographs of some of her pageant models around the house. ![]() The success of Hawaiian Tropic can be attributed to Rice’s guerrilla marketing strategy, which included running beauty pageants, sponsoring race-car drivers, and securing product placement in Hollywood films.Ī bar area for entertaining guests. “Rice did the same thing with the Hawaii Tropic office in Ormond Beach,” Navarra said. Navarra said the interiors of the 12,414-square-foot mansion are made primarily of wood, while the stone on the outside of the house was imported from North Carolina. Navarra said these items are not included in the sale of the home. “He wanted to enjoy them every day.”Īccording to the New York Times, it was garbage in rice kept in their living room that started it. “He’s traveled all over the world and he’s received a lot of gifts from different people in his life,” Navarra said. Rice filled their home with life-size animal sculptures, framed pictures of pageant contestants, and eclectic furniture.Īmong the items Rice kept was the trash can in which he first created the Hawaiian Tropic Suntan Lotion formula (bottom right). A year later, Rice sold his company for $83 million. In a trash can in his garage, Rice mixed a combination of oils until he created the formula that would eventually become Hawaii Tropic Suntan Lotion.īy 2006, Hawaii Tropics had become the world’s second largest sun-care products company with sales of $110 million, according to the New York Times. HomeFX via BIĪfter graduating from college, Rice became a high school chemistry teacher, coached football, and worked as a lifeguard, according to The New York Times.Īccording to The Washington Post, it was during one of his lifeguarding shifts that he had the epiphany to create a product that could rival suntan lotion giant Coppertone. Rice displays all of her favorite things so she can enjoy them every day. Rice grew up in the Blue Ridge Mountains of North Carolina, far from the ocean and sandy beaches associated with his brand. Rice’s estate did not immediately respond to Insider’s request for an interview sent through the listing agent. There are currently 448 single-family homes for sale, with prices ranging from $107,000 to $5.99 million - making Rice’s property the most expensive listing in the area. This is the first time the house has come on the market.Īccording to data from real-estate platform, the median listing home price for homes in Ormond Beach is $440,000. According to the New York Times obituary, Rice was 81 when he died.Īccording to the listing, the property was completed in 1987. He lived in the home for nearly 40 years until his death in May, listing agent Bill Navara of Realty Pros Assured told Insider. Property records show that Rice purchased the 1-acre property in May 1983 for $360,000. Ron Gallella / Ron Gallella Collection via Getty Images via BI Ron Rice and models attend the Westin Kauai Celebrity Sports Invitational at The Westin Kauai Resort on Octoin Kauai, Hawaii. The Florida mansion where he hosted celebrity parties is now on the market for $5.99 million. ![]() Ron Rice, the late founder of Hawaiian Tropic, built an empire on suntan lotion. ![]() This story was originally published on Business Insider. Among the rice items on display in the house was the garbage container in which he first mixed his suntan lotion formula.The mansion was built for entertaining, with three pools, two bars, and unblocked views of the ocean.The beachfront estate of late Hawaiian Tropic founder Ron Rice is on the market for $5.99 million. ![]()
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